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Rules, the say goes, are meant to be broken. There is some truth to this idea in the sense that breaking rules is how we get presented with stories that surprise us. The truth is that you need to be able to understand and use the rules to know how to break them correctly. This is true in grammar, in storytelling, and in movie making as well as just about everywhere else. [REC]3: Genesis breaks a huge rule of its genre, does it for no good reason, and ultimately suffers because of it. There’s no getting around the fact that this movie breaks faith with the audience.
To talk about [REC]3, we’re going to need to dive back a little into the previous films. The main thing that needs to be remembered is that we are dealing with something that is a great deal like a zombie virus in the sense that it apparently brings back people from the dead who immediately start trying to bite other people. The other thing we’re going to need to remember from the original films is that the virus in question is essentially a viral version of a demonic possession. This will become extremely important in the plot as we proceed.